The core of Lion Competence's mission can be described very simply: we create winning sales behaviors that maximize sales results. By providing our customers with the tools they need to build a world-class sales department, we help them achieve their growth and profitability goals. In short - Lion Competence helps companies develop and grow!
Today, more than 4,000 salespeople work on the basis of Lion Competence's well-proven methods for winning sales behaviors. Our customer portfolio includes both well-established companies such as Canon, Benify and DS Smith, as well as fast-growing companies such as Alpega, Smartsign and MultiQ.
Meet Leonardo Johansson
CEO & Founder of Lion Competence
With over 15 years of experience in sales under his belt, including sales manager roles at software, consulting and product companies, Leonardo decided, in 2017, to build a high-quality platform for competence development for B2B sales teams.
Why did you start Lion Competence?
The short answer is that I wanted more than one sales team at a time to be able to learn from the expertise in sales development that I had accumulated over the years. I came across so many salespeople who were really passionate about sales (just like myself!) and did their utmost to achieve top results, but who weren’t given the right tools to do so. I felt that I had an opportunity to really help people, within the area that I love most: sales. I simply wanted to create a platform for learning with a focus on trust- and value-based sales that wasn’t limited by my available time. That’s where the idea of digital training sessions, complemented by continuous follow-ups with a dedicated sales trainer, was born.
What are your truths about sales?
That the most successful sales reps of the future are the ones who invest in their personal and professional development and can meet the high demands that the decision makers of the 2020s have. Today's established truth is that sales is mainly about relationship building, which most often isn’t true. Decision makers place higher demands on salespeople nowadays. They are more impatient than ever before, requiring a higher level of knowledge from the salesperson as well as expecting them to offer insights and “aha” moments throughout the process. And therefore, my belief is that there will be no room for salespeople who become "fat and happy” in the future, regardless of previous sales successes.
...and this is what I wish all sales managers understood: that you must work actively to give your sales team the right conditions to succeed. They deserve it! Drive, social skills and other personal qualities are important factors, but it won’t take them all the way. With the right tools however, the possibilities are endless.
